How to Make Your Small Business Website More Visible

These days, whenever we need to know any information, the first things most of us do is we tend to perform an online search. We go to Google and type the search query to get reliable answer from relevant websites. As we want to know the information fast, we often tend to check out the first few search results.

As a result of this tendency, it has become an almost compulsory fact for any company to be within the first few results for the relevant search queries. This is where Search Engine Optimization (SEO) comes in handy. Companies can ensure better search engine rankings by applying some proven SEO techniques. Below, I will share the most effective SEO techniques every small business website should follow.

Optimize Your Pages Properly 

 

The process of getting your desired search engine ranking starts with optimizing your webpages properly. A well-structured webpage provides all the relevant information to the search engines and help them represent the pages in a proper way in front of the general audience. 

You should have a clear idea what search queries your customers generally use. And those search queries should be present within the webpages and visitors should be able to find out the information they are looking for. If you believe you haven’t added the necessary amount of content yet, apply the ‘noindex’ attribute to your pages. Remove the attribute only after ensuring the content is rich enough to satisfy your audience.

Write Unique Title and Meta Descriptions

 

Writing unique title tags and meta descriptions for each of your pages is another curial task for ensuring better search engine visibility. Search engines use the title tag as the headline of your page in the results page. And the meta description is displayed right after the title, to provide the visitor with a quick idea about the page content and what to expect. 

These two things determine how your pages look like in the search result pages. In order to attract the maximum amount of visitors, you should provide optimized title tag and meta description for your pages.

SEO 101: Basics for Small Business

 

 

Optimize Your Website

 

Most modern websites use a lot of images. And being a business website, you probably have to use more pictures than others. You need to provide pictures of your products, services, physical facilities, team members, location, events, and so on. With all these different aspects, your website will end up having a lot of images. There are two things here – you need to optimize your images for the search engines and the web browser. 

For the search engine, you should provide appropriate title, alt, and captions for each of your images. This will help the search engines index your site properly. For the web browsers, you should optimize the size of your images. Using larger images will increase the page loading time, which could have a negative impact on your visitors.

 

Other Factors

 

SEO is such a vast topic that you can’t cover all the necessary aspects in a short post like this. However, let me give you a list of the other things that are absolutely necessary for improving the search engine visibility of your small business website –

• Check out the 404 errors,
• Produce quality contents and make them shareable,
• Add structured markup in your website,
• Maintain a strong social media presence,
• Keep your competition in check,
• Make Use of Google local listing,
• Ensure a mobile-friendly user experience,
• Utilize the available webmaster tools,
• Track your performance over time and
• Keep track of the overall SEO trend. 

 

Over to You

 

In this age of competition, you need to do everything you can to stay ahead. And increasing the visibility of your website is an excellent step in that regard. Follow the guidelines provides above and you should be seeing improvements gradually.